Energy and Creative Vanguard in Portugal
Celebrating creativity as the bond that unites people, places, and generations.
Pablo Gomes — Chief Brand Officer
Pablo is a brand strategist and creative leader with over a decade of experience in the luxury and lifestyle industry. With a background in Advertising and a career that spans branding, content, PR, and creative direction — from contributing as a fashion and lifestyle journalist at Harper’s Bazaar to collaborating with the renowned hospitality group Fasano in Brazil — his work bridges strategy and storytelling with cultural insight.
Before moving to Lisbon, Pablo co-founded the creative agency emCápsula and launched the curated home décor platform Casa Oliva Store. Today, as Chief Brand Officer at Lobster Ideas, he leads brand and communication strategy with a refined, culture-driven vision focused on excellence, sophistication, and meaningful storytelling.
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Fernanda Fuscella — Head of Sales
Fernanda brings a global, people-first approach to business development at Lobster Ideas. With professional experience across Brazil, Spain, Australia, and Portugal, she has built a versatile career that includes working as a Global Account Manager at Helmsbriscoe, supporting international clients with strategic event solutions; contributing to Data Analysis at Facebook, strengthening her analytical and problem-solving skills; consulting at Accenture, helping improve processes and client operations; and leading Visual Merchandising at Billabong in Australia, where she transformed beachside vibes into clever brand storytelling and eye-catching retail magic.
At Lobster, she leads sales with a blend of strategy, intuition, and genuine relationship-building. Known for connecting brands with the right opportunities and guiding clients through seamless, thoughtful journeys, Fernanda ensures every partnership is built on clarity, creativity, and meaningful collaboration.
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Diogo Raposo Pires — Creative Director
Diogo is a multidisciplinary creative who has built his career across editorial styling, visual merchandising, creative direction, and fashion consulting. With a strong eye for aesthetics and an intuitive understanding of brand identity, he has collaborated with national and international clients to craft campaigns, define visual narratives, and develop content that blends strategy with artistic vision.
At Lobster, Diogo brings his creative sensibility and storytelling mindset to shape distinctive visual worlds for each project. Guided by a passion for style and the transformative power of creativity, he elevates concepts with clarity, originality, and a signature point of view that makes every idea stand out.
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