WE ARE LOBSTER IDEAS, A CREATIVE CONTENT CREATION AGENCY
Led by Pablo Gamos—a creative by nature. We combine cultural references and vintage-modern design to tell stories that transform brands into memorable experiences.
CREATING CONTENT
IS A LIFESTYLE
WHO WE ARE
Lobster Ideas is a boutique creative agency based in Lisbon and operating globally — shaping brands and cultural narratives through a refined and editorial lens.
We sit at the intersection of culture, aesthetics, and strategic intelligence, bringing years of international experience across fashion, hospitality, gastronomy, and lifestyle to both the Portuguese and global markets.
Rooted in sophistication and driven by excellence, we build brands that don’t just communicate — they influence, resonate, and endure.
We believe iconic brands are not manufactured; they are curated, shaped, and revealed with intention. Our work blends strategic rigor with artistic sensibility to craft identities that feel modern, emotionally intelligent, and culturally relevant.
At Lobster, we don’t follow trends — we create lasting relevance.
OUR APPROACH
We treat creativity as a discipline — refined, intentional, and guided by strategic clarity. Our philosophy is simple:
- Every idea must carry beauty and purpose.
- Every brand deserves narrative, not noise.
- Style is not decoration — it is a strategy.
We build brands where strategy meets desire, where storytelling creates emotional value, and where aesthetics translate into business growth.
OUR PURPOSE
To elevate meaningful brands through culture-driven strategy, refined storytelling, and impeccable creative execution — ensuring they stand not only in the market, but in memory, admiration, and cultural relevance.
