Fernanda brings a global, people-first approach to business development at Lobster Ideas. With professional experience across Brazil, Spain, Australia, and Portugal, she has built a versatile career that includes working as a Global Account Manager at Helmsbriscoe, supporting international clients with strategic event solutions; contributing to Data Analysis at Facebook, strengthening her analytical and problem-solving skills; consulting at Accenture, helping improve processes and client operations; and leading Visual Merchandising at Billabong in Australia, where she transformed beachside vibes into clever brand storytelling and eye-catching retail magic.
At Lobster, she leads sales with a blend of strategy, intuition, and genuine relationship-building. Known for connecting brands with the right opportunities and guiding clients through seamless, thoughtful journeys, Fernanda ensures every partnership is built on clarity, creativity, and meaningful collaboration.